Akhilesh Yadav, Samajwadi Party chief and the principal challenger to UP chief minister Yogi Adityanath, is supposed to be rolling up his sleeves for this crucial battle early next year. In a sign that his heart is not really into the battle, the Opposition leader launched his campaign not by making poll promises; instead he chose to launch a perfume — Samajwadi Sugand or the fragrance of socialism. The perfume comes in a red-and-green glass bottle (the party colours) and is made of 22 natural ingredients from Kashmir to Kanyakumari, signifying the diversity of India. SP leaders say the launch of perfume should not be seen as a non-serious gesture. It was launched in Kannauj which is the Lok Sabha constituency of his wife Dimple. The place is known for perfume making and was produced by a Samajwadi worker. Besides perfume, Akhilesh also tried to tap Muslim voters by heaping praise on Mohammed Ali Jinnah (credited with dividing India to create Pakistan for Muslims). He hailed Jinnah as a freedom fighter on par with Gandhi, Nehru and Patel. If Akhilesh hopes voters would be thrilled with Samajwadi ittars and happily vote for the Cycle in solidarity with “brotherhood”, he would be mistaken. Party workers already feel the Samajwadi leadership has been too tight-fisted as it doesn’t see a prospect of a comeback.