Rajini Reloaded: Jailer Sets Screen On Fire

Those who predicted another crash landing at the Box Office for superstar Rajini are now silently swallowing their dire forecast as Jailer has reportedly crossed the Rs 300 crore mark worldwide box office in the first five days of its release. Trade circles are predicting that it could overtake Kamal’s Vikram and Vijay’s Beast. Reportedly, Rajini has already worshipped at Badrinath temple — his Himalayan escape — a routine so familiar to him on the release of a new film. After the lukewarm response to his Darbar and Annathe, he must have vowed to make a serious course correction and reclaim his place as the superstar in the filmy firmament. What a course correction it turned out to be! SUN Pictures’ strategy of signing on brand each from Bollywood (Jackie Shroff), Mollywood (Mohanlal ) and Shiv Rajkumar from  Karnataka ensured that the legion of fans  from each region would watch Jailer for their chosen icon. Anirudh and his peppy music made magic out of Kaavallaa, a track that Tamannaah ensured would leave the audience gasping; an overdose of violence to elicit a cathartic release of anger and angst and a family-centered story where revenge overcomes all else. And not to forget the promo blitz and pre-release publicity barrage that super-hyped the star Rajini’s dialogue, “inimey pechu ille, veechu thaan” (no more talk, just hack). Love him or hate him, but you cannot ignore Thalaiva.