PUMA Signs Up With Indian Champion PV Sindhu

PV Sindhu has been in the news in recent times for all happy reasons; first and foremost, she chose to settle down in life, marrying Venkata Datta Sai in Udaipur, and now comes another pleasant news that she has been chosen as the Brand Ambassador by the top German footwear, apparel and accessories company PUMA which has been associated with such illustrious sportspersons like the World’s all-time great athlete Usain Bolt, Brazil’s top-notch football player Neymar Jr and Indian sportspersons like Harmanpreet Kaur (cricket), Mohammed Shami (cricket), Olympian Sarabjot Singh (shooting), and  Paralympian Avani Lekhara (shooting). With a market cap of Rs 562.26 billion, the company has entered a big way in Indian badminton by zeroing in on a champion player who won the silver medal in the women’s singles at the Rio Olympics in 2016 and a bronze medal at the Tokyo Olympics 2020. Sindhu did not have a particularly memorable time at the Paris Olympics, but she has won medals — gold to bronze in almost every competitive regional and global tournament. She will target the 2026 Asian Games in Aichi and Nagoya (Japan) and perhaps the Olympics in Los Angeles in 2028. PUMA, in the business of sports brands for more than seven and half decades, has announced a multi-year arrangement with the star Indian badminton player who is 29 and has been a splendid achiever, bestowed the Khel Ratna, Padma Shri, Padma Bhushan, and Arjuna Awards.  Sindhu will be seen in PUMA colours from the India Open in New Delhi on Tuesday, January 14. Last November, she announced plans to start the PV Sindhu Center for Badminton and Sports Excellence in Visakhapatnam.