As more and more businesses, government offices and projects move to Gujarat from Maharashtra, the ruling BJP-led Eknath Shinde’s government faces much flak from the Opposition. The backlash started after the shift of the Vedanta-Foxconn project from Maharashtra in September 2022. Since then there has been much criticism of over 17 projects that have favoured Gujarat over Maharashtra. This includes Mahanand, the state government co-operatives milk brand being brought under the National Dairy Development Board, which operates from Anand, the home base of the Amul brand. This attracted criticism that unlike the governments in Tamil Nadu and Karnataka that came out strongly in support of their own local state milk brands namely Aavin and Nandini over the expansionary tactics of Amul, the Maharashtra government’s milk brand tamely let Mahanand play second fiddle to Amul. The shifting of the diamond market from Mumbai to Surat that was inaugurated by Prime Minister Narendra Modi, too has caused much concern in Maharashtra over loss of employment, business opportunities and overall downsizing of Maharashtra’s financial significance. The latest grouse is the shift of India’s first submarine tourist project from Maharashtra’s Sindhudurg to Gujarat’s Dwarka. The increasing dominance of Gujarat in many aspects of Maharashtra evokes strong public sentiments here, has now emerged as a strong political issue that the Opposition parties are wasting no opportunity to capitalise on in this election year.