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No Need To Wait For The Mango Season Any Longer

In the mood for a mango-based dessert? A father-and-daughter start-up offers the delectable taste of the world-famous Ratnagiri alphonso mangoes in any season. Prakruto Foods, a private limited company set up by Pune-based entrepreneurs Madhushree and Prasad Dabke last year, is all set to launch its mango powder in the Indian and global markets. Having started production of its GTM (Gradual Thorough & Moderate) dried products at its own automatic plant, sourcing its mangoes from the alphonso-growing Ratnagiri and Devgad areas in Maharashtra, the company has been formally recognised as a ‘startup’ by the Union Commerce & Industry Department for Promotion of Industry and Internal Trade (DPIIT). Its introduction of such a new product has also been recognised as an “innovative venture with great potential to generate employment and create wealth”. Prakruto Foods has been granted BRCGS certification, too: the first standard to be benchmarked under the Global Food Safety Initiative, recognised by leading buyers around the world as a mark of the highest standards in food safety. This international certification, the Dabkes point out, allows food businesses to access all corners of the global market and the company is now qualified to supply to global B2B and B2C customers. The aim is to give a substantial thrust in exports to developed countries, targeting not only overseas Indians and persons of Indian origin, but the western palate for 100% natural products: pure mango, minus the moisture — which is removed gradually, thoroughly, and at a moderate, low temperature – with no added sugar or chemicals, and a long shelf life. There is also a Purios Alphonso Mango recipe book with directions for use in breakfast cereal, milkshakes, lassi, ice creams, cakes, mousse, and a wide variety of Indian delicacies. Purios also offers dried Alphonso mango slices and chunks as a healthy bite-sized snack, perfect for children and adults alike, granules as a topping for milkshakes, cakes, barfis, Bengali sweets, ice cream and other desserts.

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