New Music Sensation From The South, Anirudh Ravichander

Even as Rajini’s Jailer opening song, Kaavaalaa has set the internet and fans on fire, Anirudh Ravichander, the music director is going places in just 11 years. After his notable success in South films, his very first song Vanda Idam he has created for Shah Rukh Khan’s Jawan, to be released on September 7 in Hindi, Tamil and Telugu is expected to be a rage. The Hindi version of the song is titled “Zinda Banda“, apt for Anirudh whose music is now a rage in Kollywood, Bollywood. His infectious tunes are converted into visual treat videos that titillate and tease the senses. Tamannaah’s Kaavaalaa dance stoked collective frenzy. It helped that Tamanna and her Lust Stories 2 had already broken OTT records. Anirudh known as ‘single haddi’ when he came to films is fast turning into a music director of substance with successive hits. For added measure, this nephew of Rajinikanth is making more news in the industry. Director Shankar who journeyed with AR Rahman for over 20 years has now shifted his loyalty to Anirudh, signed him up for Indian 2.