Prime Minister Narendra Modi’s Thursday (Jan 19) speech in Mumbai was dominated by his direct appeal to the labourers, hawkers and stall-owners, asking them to join the campaign to accelerate Mumbai’s development by bringing in a ‘triple engine’ government. The object of the clarion call was to attract the so-far untapped electors in view of the ensuing Brihanmumbai Municipal Corporation (BMC) towards the BJP and its ally, the Shiv Sena faction led by chief minister Eknath Shinde. Significantly, the word ‘Vikas’ (development) figured 10 times in his 25-minute address at BKC grounds. Modi referred to the downtrodden sections time and again, making it clear that he was looking beyond the traditional vote bank of his party for the next civic election. Modi’s keenness to capture the BMC was evident since his party does not control any of the four metros in the country. The Prime Minister lauded Maharashtra and Chhatrapati Shivaji Maharaj and remembered Balasaheb Thackeray. However, NCP leader Sharad Pawar was conspicuous by absence in the speech, which was applauded continuously with ‘Modi Modi’ slogans and drum beats. Modi’s emotional invocation to the working class for support speaks volumes about Mumbai’s changing demography since voting in upper class pockets is usually less while it is higher in blue collar localities.