The teaser of Mani Ratnam’s mammoth, magnificent multi-lingual Ponniyin Selvan (Part 1) has already garnered 1 crore views in just 24 hours of its launch at the Chennai Trade Centre. Taking a leaf out of Kamal Haasan’s pre-release carpetbagging blitz for his film Vikram, Madras Talkies and Lyca Productions have creatively unleashed the promos. First, there were posters of Aishwarya Rai, who plays the pivotal role of Pazhuvur Rani Nandini in her grand Chola-era costumes and jewellery. Then came Trisha, who plays Princess Kundavai in an equally attractive costume, followed by Vikram, Karti, Jeyam Ravi and others. The multilingual teasers, each launched by regional super stars Surya, Mohan Lal, Mahesh Babu, Rakshit Shetty and Amitabh Bachchan, have kindled high expectations. In an age when reading classics and following history is fast dying, Mani Ratnam has kindled interest in the late Kalki’s immortal literary classic, Ponniyin Selvan, the saga of the Golden Age of the Chola dynasty, and in particular Raja Raja Chozhan. The Lord of the Rings and Game of Thrones are sure to be compared as benchmarks for this extraordinary visual panorama. Ratnam has harnessed the best of cinematic talent, AR Rahman’s music, Thota Tharani’s Art, Ravi Varman’s cinematography – and the piece de resistance, Kamal Haasan as the Sutradaar narrator. Madras Talkies has mounted the Chola-era classic to be a much talked about film.