Mamata Hits Back At Bollywood Bias, Reserves Primetime Slots For Tollywood

Amid Chief Minister Mamata Banerjee’s recent call for a “Language Andolan” after alleged assaults on Bengali-speaking migrants outside the state — and her accusation that the BJP is targeting Bengalis through citizenship and voter list revisions — West Bengal’s film fraternity has revived its long-standing demand for primetime slots for Bengali films in all theatres. Leading actor-producers Rituparna Sengupta and Dev, filmmakers Kaushik Ganguly and Srijit Mukherji, SVF heads Shrikant Mohta and Mahendra Soni, among others, wrote to Banerjee alleging that distributors and exhibitors push single-screen theatres and multiplexes to give primetime to Bollywood films sidelining Bengali releases. They noted that such bias is absent in southern states or Punjab, where local films dominate prime slots. The state government has responded with a directive: all cinema halls and multiplexes in West Bengal, except GTA areas, must screen at least one Bengali film in primetime (12 noon–9 pm) for 120 days a year. Filmmaker Aniket Chattopadhyay called it timely, but Eastern India Motion Pictures Association chairman Ratan Saha warned that some theatres could face losses where Bengali viewership is low. The move coincides with Tollywood’s united front ahead of the August 14 release of Dhumketu starring Dev and Subhashree Ganguly. The industry claims distributors of Hrithik Roshan–Kiara Advani’s War 2 have pressured halls to allot all four shows to the Bollywood release during the lucrative Independence Day weekend. This sparked outrage from the Bengali film industry which petitioned Banerjee for fair screen sharing. Clearly, the fight is about survival of Bengali cinema for the next decade. With Dhumketu and War 2 set to collide, Tollywood vows this battle will redefine Bengal’s box-office rules.