A clutch of new releases, strong on story, low on budget and even lower on big moolah expectations have brought cheer to the Tamil cinema industry. Love Today, Coffee with Kaadal and Nitham Oru Vaanam have individually and together warmed the cockles of cinema addict’s hearts. Each film intuitively explores and expounds the new age gen now youth, their family anchors of tradition and the gentle compromises made to get on with life, technology driven and frantically lived. Reality and coping mechanisms with strife and challenges are woven strongly into these plausible stories. Most cheering news, crores are not riding on these and every house full show is money for jam. Take Love Today, Pradeep and Nikita are married, youth stereotypes, madly in love. They proclaim and believe that each knows the other inside out, trust unlimited. The couple exchange their mobiles for a day. And their complacent world falls apart with complicity. Sundar C’s Coffee with Kaadal is a true fraapuchino. Take Srikanth, married, with a child. Suddenly he finds that his one night promiscuous stand is to be married to his younger brother. Nitham Oru Vaanam is a riddle. The jury will be out on all three, but trade analysts would strongly applaud –low investment, breezy returns. Bollywood are you listening?