Is The ODI Series Against New Zealand Worth The While?

Is the three-match one-day international series against New Zealand played in India worth the while? The same question was asked during the previous three-match series against South Africa. The discerning and the layman, not acquainted with ‘cricketnomics’, may be somewhat puzzled by the scheduling of the itineraries drawn by the Board of Control for Cricket in India (BCCI). But the fact is that the BCCI closed its global media rights for September 2023-March 2028 at Rs 5963 crore with a commitment to the broadcaster a certain number of Tests, ODIs and Twenty20 internationals over a period of five home seasons. Viacom18 won the e-auction at Rs 3101 crore for digital and Rs 2862 crore for television. The average per match works out to Rs 67.76 crore. So the BCCI needed to work out an 88 match Future Tour Programmes (FTP) to encash its five-season agreement with Viacom 18. While the BCCI will receive money from the broadcaster, these matches also help the national selection committee to identify players and prepare the Indian team for next year’s ICC World Cup to be played in South Africa, Zimbabwe and Namibia. The ongoing series against New Zealand is of particular interest because it has put the focus back on Rohit Sharma and Virat Kohli who are in the running for spots in the World Cup men in blue team. This is the only format the two giants of ODI cricket have chosen to play — they have retired from Test and Twenty20 cricket — and everyone has used the catchphrase “RoKo” to market the series which may not have really caught the imagination of the fans. Going back to the point of the need for an ODi series, it goes without saying that the media rights agreement has to be met with by the BCCI.