IPL Fledgling Rinku A Hit For Shah Rukh Khan’s KKR!

The more the merrier sentiments seem to be gripping the watchers of the Tata Indian Premier League (IPL) Season 16 with high voltage action being broadcast by Disney Star which made a successful Rs 23,575 crore bid for the television rights for five seasons (2023-27) and JioCinema that acquired the digital rights for Rs 23,757.50 crore through Viacom18. Both parties were keen and eager to have a big chunk of the ownership of the media rights of easily the biggest Twenty20 tournament in the world. Fifteen matches have been played until Monday (Apr 10) and both Disney Star and JioCinema have put out the viewership numbers to grab attention of the advertisers, but ultimately it’s the faithful who is having a whale of a time; turning out in big numbers at the stadium, switching on the TV set at home and mobile devices from wherever he or she is. After five seasons the BCCI would have seen its cash flow rise by unimaginable proportions, but as of now the followers of IPL are rejoicing at the pyrotechnics displayed by the likes of Ajinkya Rahane, Shardul Thakur, Ruturaj Gaikwad and Nicholas Pooran. The icing on the cake was the stupendous 6 hitting by IPL fledgling Rinku Singh, who smashed 5x 6s of the last five balls for Shah Rukh Khan’s KKR to win a ‘lost’ match to Gujarat Titans. Great push for the BCCI’s IPL!