Dharmapuri in Tamil Nadu seems to be a fiery battleground this election. Both AIADMK and PMK are locked in a no-holds battle. AIADMK chief Edappadi K Palaniswami (EPS) is quite livid that PMK’s Dr Anbumani Ramadoss who almost signed a seat sharing deal with AIADMK, ditched them at the last moment, tied-up with BJP. As a strategy Dr Anbumani has fielded his wife Sowmiya who has the heft to woo women voters like a film star. In a show of strength the entire PMK family founders and other heavyweights are camping out to ensure Sowmiya wins. Sowmiya takes direction from both father-in-law, Party founder Dr S Ramadoss and husband Dr Anbumani, a former Union health minister. Her three daughters move around and appeal to elderly women. The feeling that a family which campaigns together makes a collective impact, predominates. But EPS is roaring like a wounded tiger…this Lok Sabha constituency has six assembly segments. He too is ensuring that AIADMK wins the Dharmapuri seat. The demographics here tell a different story…a significant number are Vellala Gounders (EPS’s community). A huge 47% are from the schedule lists…these voters are AIADMK loyalists. It may take much convincing for them to switch loyalties, especially to forgive PMK’s expediency. Looks like sentiments and traditions are battling it out in Dharmapuri.