Has BJP Got A Better Start In The Poster War?

It all began as an innocuous battle of ideas between the Congress and BJP on the X. First, it veered around talking points from PM Modi’s speech that the BJP collated to warn of the perils of ideas of majoritarian politics that is being pushed via caste census. The fight intensified as a poster war with the Congress first sharing in its official X handle a picture of PM Modi and Amit Shah — that looked like a movie poster — with the text “PM Narendra Modi as Jumla Boy” written on it. The party captioned the poster with: “Going to hit the election rally soon.”  It followed posters calling Modi the “biggest liar”. Looks like the Congress did not expect a strong counter from the BJP. With festivals of Navaratri and Dussehra round the corner, the BJP came up with a poster that was in line with its battle for Sanatan Dharam; it thought it fit to dub Rahul Gandhi as “new age Ravan”. “He is Evil. Anti-Dharma. Anti-Ram. His aim is to destroy Bharat. Rahul was also dubbed as a George Soros puppet. Realising the potential damage that likeness to Ravan could unleash in heartland states like MP and Rajasthan, Congress leader Jairam Ramesh felt portraying Rahul as Ravan could provoke “violence”. “It is clearly intended to incite and provoke violence against a Congress MP and a former President of the party, whose father and grandmother were assassinated by forces that want to divide India”, he said.