Has ‘Animal’ Reset Bollywood’s Formula Film Strategy?

Has the Ranbir Kapoor starrer Animal changed the palate of the audience? There are people in the trade who have blamed Animal for the lukewarm response to SRK’s Dunki at the box office. They say Dunki is a social film and does not have any high-octane violence voyeurism or blood and gore like Animal. In the same breath the trade people blame Shah Rukh Khan for changing audience taste with Pathaan which earned Rs 1000 crore. Dunki looks weak as it collected only Rs 30 crore on day one while SRK’s other two films Pathaan earned Rs 57 crore and Jawan Rs 75 crore on day one. Both the movies had a hero and an anti-hero in them but Animal has come and changed the idea of hero and today a complete anti-hero is being lauded by the audience in a big way. Sociologists feel that the subject is connected with youth and they have identified with the character of Ranbir Kapoor who speaks their language. It’s common knowledge that audience preference and taste keeps changing. In the late seventies romance themes worked with Rajesh Khanna becoming an icon; in the eighties it was an angry young man image portrayed by Amitabh Bachchan.