Former London-Based Banker Launches ‘Super App’ To Help Indian Diaspora

For somebody who was heading the Retail, SME & Private Banking divisions for the UK and Europe of ICICI Bank to call it quits at the peak of his career and start his own venture requires both conviction and guts. Ashesh Jani seems to have both. In 2021, 50-year old Ashesh co-founded Ribbon PLC, a digital financial services ‘super-app’, intended to offer hyper-personalized multi-currency wallets to NRIs as well as residents of India. Further, the super app also aims to assist Indians who are keen to invest in the global markets. The target clearly is the Indian diaspora. With that in mind, Jani and company have bagged the official sponsor rights for the Gibraltar Cricket team that will play matches in the European League. In his over two decades’ stint overseas that includes both Canada and the UK, he was exposed to all the challenges of financial markets and that’s what made him launch Ribbon. His notable achievements during his time at ICICI UK Plc was becoming a certified staff for the FCA Register. Ashesh’s expertise lies in the multiple top management roles he played in different countries. While in India he worked briefly with Vodafone and Tata Internet Services helping them build their sales and distribution channels. Beyond his professional pursuit, Ashesh is an advocate for sustainability and a promoter of financial literacy among the youth.

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