Dhanush’s Movie Title ‘Idli Kadai’ Raises Curiosity Factor

People are justifiably wondering about the movie title Idli Kadai, featuring popular Tamil star Dhanush with Nithya Menen as a leading lady. Perhaps the movie may just prove that titles don’t matter as long as the content is gripping. Strangely enough Dhanush seems to have that innate trick of marketing his film through the curiosity factor. In a recent promo event Dhanush talked about his childhood when his family couldn’t afford even idlis, how he yearned for them and hence centrifugal his plot with a well fermented storyline, soft, spongy and sentimental. Like all mid-level heroes, Dhanush is at the crossover crossroads …which option to jump to the next level? Especially after Vijay pole-vaulted to politics and his bête noire Sivakarthikeyan inching to top slot, though Madharaasi fell flat despite the hype. But Dhanush has a leg-up which many don’t have; he can multi-task as an actor, director, singer and scriptwriter. His female lead Nithya Menen is a dependable lead, talented and fearless …though her film Thalaivan Thalaivi was rejected both in cinemas and OTT. In that too Nithya romances a Kothu Parotta seller …food is the rocket to a man’s heart, head and bank.