Despite Smear Campaign, Shwetha Menon Breaks The Glass Ceiling Of Malayalam Cinema

Malayalam movies abound in realism, and low budgets. But even as these movies gained recognition for down to earth plots, the reality of gender exploitation had become a scourge…female artists often faced casting couch exploitation, and other forms of sexual harassment. AMMA (Association of Malayalam Movie Artists) under superstar Mohanlal faced serious charges, chapter and verse instances that could not be swept under the carpet. The Hema Committee Report forced the entire body to resign and face fresh elections. When former Miss India Femina Beauty Queen, 51-year old Shwetha Menon threw her hat in the ring, the male oligopoly did not take it as a serious threat. But just to ensure Shwetha got besmirched by bad publicity, a scandal campaign on Shwetha made the rounds; it quoted and charged her under Section 67 A of the obscene films law …a smear campaign that would have scorched any other female artist. But not her…she got acquitted. Not only that she worked her way to win 159 votes against actor Devan who got only 132 votes. For the first time in its 31-year old history, AMMA has a female artist as its head. Even though she tries to pun on AMMA, “Yes, a real Amma heads the Association now.” She has a plan but first she wants to get all the members on her side and work without rancour. Workplace sex exploitation is widespread. But women are now getting tough and willing to crack the whip on those whose touch is creepy.