CSK, City Union Bank Join Hands To Launch Co-Branded Credit Card

One more season of the highly popular Indian Premier League (IPL) is just around the corner. Post the auction some time ago, every team will take up the field with a reorganised bunch of players. The excitement around IPL has already begun to pick up. Like in the past, the Mahendra Singh Dhoni factor is still adding additional flavour to the entire tournament. Though he is not the skipper, Dhoni is firmly in the cockpit guiding the CSK (Chennai Super Kings). This time around, all eyes are all the more on Dhoni. The reasons aren’t far to seek. For one, the CSK czar N Srinivasan is pushing past 80. For another, the CSK is now completely disconnected from The India Cements Ltd (ICL) now that the Birla-owned UltraTech Cement has taken it over. Indeed, much water has flown under the bridge since the last IPL season. As CSK is stepping into a new IPL year, quite a guessing game is already on as to the road ahead for the darling team of cricket fans. Significantly enough, CSK has now been courted by one of the oldest private sector banks in Tamil Nadu, City Union Bank. These two well-known brands in this part of the world — one a classical and the other a contemporary — have come together to facilitate the launch of a co-branded credit card.  Surely, that must be a win-win for both these iconic brands from Tamil Nadu. Sports, banking and technology could prove to be a perfect amalgam to showcase the strength and foster the trust of these to lovable brands.