Amid a series of electoral failures, including a hat-trick of zero wins in major elections, the CPI(M) in Bengal is facing growing internal pressure to reconsider its approach and hire an external political strategist. Alimuddin Street, party’s headquarters, has received feedback that the organization’s current state is “disgraceful” and it must consider “alternatives.” Most political parties – BJP, Cong, TMC, AAP and DMK — have from time to time roped in political strategists/consultants. For instance, the Trinamool Congress’s 2021 victory was largely credited to IPAC, led by Prashant Kishor. Likewise Congress party has benefited from strategic insights provided by Sunil Kanugolu. CPI(M) State Secretary Mohammad Salim stated that though the party cannot afford to hire a professional agency, professionalism must be increased. The party had hoped that its alliance with Congress for the Lok Sabha polls would increase its vote share. Leaders had predicted a three-way contest between Trinamool, BJP, and the Left-Congress combine. However, the reality was a two-way fight between Trinamool and BJP, leaving CPI(M) without a seat, and Congress lost key constituencies like Baharampur, where five-time MP Adhir Chowdhury was defeated by TMC’s Yusuf Pathan. Party insiders have highlighted organizational failures, including an inability to deploy agents in polling stations. Again, in the RG Kar incident relating to rape-murder of doctor, where the CPI(M) youth wing DYFI, led protests in Kolkata, the party failed to mobilize at the district levels. Also, it has alienated women voters in the state by terming the Lakshmi Bhandar scheme as “alms”.