Poor response to Rohit Shetty’s latest film Cirkus seems to have shocked the Bollywood fraternity. Generally his movies generate Rs 100 crore in the first week of release but Cirkus managed only Rs 21 crore in the first three days. It is a setback, perhaps for the first time, for the man known for his Midas touch. Forty-eight year old Rohit known for his action, comedy and masala films has worked with all top stars and given hits like Golmaal, Singham... Sure, he has his favourites – Ajay Devgn with whom he has done 10 films. So what went wrong with Cirkus? Analysts say that Rohit went wrong with the trailer; the audience did not like it so decided not to watch the film. Movie critic Taran Adarsh who gave it two stars rating, tweeted “Cirkus: Outdated”. Sure, one flop does not damage the equity of a large-hearted filmmaker like Rohit Shetty. He shot Cirkus deliberately during the lockdown so that hundreds of technicians, junior artistes could keep their kitchen fire going. Joint Commissioner of Mumbai Police Vishwas Nangare-Patil has gone on record saying Rohit paid off the hospital bill totaling Rs 97 lakh of policemen who were being treated for Covid-19. Cirkus has failed but it is a minor blip in Rohit’s illustrious career. Given the goodwill he enjoys across all classes of people Brand Rohit is here to stay for a long time.