State governments across the country are jostling with each other to lure investment. They spare no effort in making their state a desirable destination for investment. Tamil Nadu, too, is keen to attract global investors. The DMK Government is gearing up to organise global investors’ meet in 2024. Even as the Stalin regime is trying hard to hard-sell Tamil Nadu, many national trade bodies such as the Federation Indian Chambers of Commerce and Industry (FICCI), Associated Chambers of Commerce (ASSOCHAM), CII, ICC and the like are vying with each other to get a prominent space in Tamil Nadu. They already have offices in Chennai. They are not willing to leave any stone unturned to gain more than toehold in Tamil Nadu. They are bringing to bear everything they could to represent the interest of Tamil Nadu. The heightened activities of the national trade/industry bodies have thrown a big challenge to the native chambers. There are many local chambers such as Madras Chamber, Southern India Chamber, Hindustan Chamber, Tamil chamber and the like. Most of the native chambers are traditionally supported by the family business houses in this part of the world. With the national chambers aggressively pushing their claim to represent Tamil Nadu, the local trade bodies are finding the turf hard. Perhaps, they need to re-invent their role.