Cheers! Beer To Be Less Dear In Maharashtra

For the first time perhaps, a government is proceeding with a plan of action to promote the sales and consumption of beer in the state. As a result, beer lovers in Maharashtra are soon likely to cheer up each other more spiritedly at a lesser cost. Concerned by the swelling loan burden that is around Rs7 lakh crore now, the declining amount of the excise revenue has created concern for the authorities. Noticing the declining excise recovery from beer, the state has set up a five-member committee to study the beer industry threadbare and recommend ways and means to swell its coffers by promoting the beer swill. The committee, to be headed by an additional chief secretary, has been asked to submit its report within a month. Probably, so that the New Year can be welcomed more spiritedly. Maharashtra and Telangana each have 14% share in the all-India beer market, followed by Uttar Pradesh at 9%. Kerala (6%, Tamil Nadu (7%) and Karnataka (8%) are the other major beer consuming states. The sole non-official member of the Maharashtra committee will be a nominee of the All India Brewers’ Association. The government resolution (GR) dated 16 October 2023 says the beer sales in the state have been going down ever since the excise duty on the brew was increased. The reason for the doddering revenue is that the alcohol content in beer is less as compared with liquor, imported and made indigenously. As a result, the sales of beer are drying up as boozers are not attracted to it due to its higher price. The committee’s report is awaited eagerly.