Business Booms For Poll Strategists As TN Parties Hire Them In A Big Way

With assembly elections early next year in Tamil Nadu, major political parties in the state including the DMK and AIADMK, have begun to enlist the services of consultancy firms to devise political strategies and campaign plans for their leaders. DMK, the ruling party, has roped in the Indian Political Action Committee (I-PAC) and Showtime Consultancy, owned by Robbin Sharma, through its in-house firm, Populus Empowerment Network (PEN), which successfully handled its 2024 Lok Sabha elections. The DMK as a political party has faith in political strategist ever since the I-PAC, then led by ace political strategist Prashant Kishor, was credited with the party’s comeback in 2021.  This time round the DMK has roped in Robbin who worked for the TDP and Shiv Sena (Eknath Shinde) in the 2024 Assembly polls in Andhra Pradesh and Maharashtra respectively. TN is likely to face a four-cornered contest among DMK, AIADMK, TVK, and NTK. AIADMK, the principal opposition party has signed on Sravanth D and Hari H of the Hyderabad-based Pramanya Strategy Consulting. The firm had worked for Pawan Kalyan’s Jana Sena in the 2024 Lok Sabha and assembly elections. Actor-politician Vijay has been working with John Arokiasamy, a political strategist who had previously worked for Congress and PMK, for his Tamilaga Vetri Kazhagam (TVK). His party colleague, Aadhav Arjuna, also owns a political consultancy firm, Voice of Commons. Current DMK President M K Stalin was the first political leader in TN to hire a political strategist, Sunil Kanugolu, in 2014. Though his strategy failed in the 2016 polls, leading to the AIADMK’s successive government, it succeeded in 2019. It is said both Dravidian parties kept political strategists away when they were led by the charismatic M Karunanidhi (DMK) and J Jayalalithaa (AIADMK), but things changed dramatically after their deaths in 2018 and 2016 respectively.