Bollywood Cinema Continues Its Flop Show Run, Missing Content Wakes Up Tinsel Town

One more movie has bombed at the box office. Ranveer Singh starrer Jayeshbhai Jordaar. It is the fourth actor driven film that has evoked poor audience response. Earlier, it was Bachchhan Pandey, Jersey, and Heropanti2. Only exception in recent times was Gangubai Kathiawadi; it had versatile actress Alia Bhatt and star director Sanjay Leela Bhansali. Bollywood stars and directors need to understand that a new class of audience is emerging post-Covid pandemic. These people not only seem to smell the film in advance but have also developed a palate for OTT content and South Cinemas. Akshay Kumar must have had maximum releases in the last two years but has a poor success rate. Salman Khan’s attempt to save Antim by visiting theatres did not save the film and even Tiger Shroff who has strong youth connect had the first flop (Heropanti2) to his credit. The South Indian cinemas are thriving on star power supported by a very strong content. But in Bollywood content seems to be given short shrift. The message that is coming out loud and clear is signing up top class stars is no insurance any more. The days of star power are over. Time Bollywood wakes up and smells the coffee lest the south based stars dubbing in Hindi will emerge as the real alternative.