BJP’s Radhika Sarathkumar: The Accidental Candidate For Virudhunagar

For over 30 years, Radhika Saratkumar reigned as the iconic diva of both big screen and TV. Her very first film, Kizhakke Pogum Rail (East bound train) broke all records for a newcomer. Now the question being asked will this train Vadakke Poguma, (go North) to Parliament, New Delhi? Sixty-one year old Radhika herself may admit that the course she has to run is trying, tough and treacherous in the Virudhunagar constituency. She of the smash Tamil serial hit, Chithi would definitely resort to homegrown nostalgia in her stump speeches. The perception is that brand BJP plus Saratkumar( her superstar husband) plus Radhika’s enduring film popularity, her numerous product endorsements , her profitable Radan pictures , and her woman next door gharelu image could resonate with Virudhunagar voters. But, Congress’s Manik Tagore is no push over. He won the seat twice out of his three outings. As for Vijay Prabhakar, son of the late “Captain” Vijaykant, jointly fielded by AIADMK and DMDK, may reap the sympathy votes and huge popularity of his father. But the ground reality here is totally heart wrenching — lakhs are jobless with the predominant fire cracker and matchbox industry falling on hard times hit by cheap Chinese products. The second highest job provider is the weaving industry which faces the desperation and angst of 60,000 jobless. Radhika has very little time to scope her constituency and even less time to project what she can do for her electorate.