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The BJP has appointed Kolkata-centric and RSS-backed Samik Bhattacharya as the president of its West Bengal unit, marking a strategic departure from its previous leadership patterns. Bhattacharya, known for his clean image and strong ties with party stalwarts including outgoing state president and Union minister Sukanta Majumdar, LoP Suvendu Adhikari, and even sidelined party veteran Dilip Ghosh, is seen as the party’s attempt to build cohesion ahead of the crucial 2026 assembly polls. Political observers suggest this move is also a subtle endorsement of Adhikari as BJP’s projected face against chief minister Mamata Banerjee. With smooth coordination between Bhattacharya and Adhikari—both sharing a cordial rapport—the party aims to enter the electoral battlefield with a unified front. Sources indicate Bhattacharya’s urban, middle-class image could help the BJP strengthen its hold in key regions like Greater Kolkata and Durgapur. His long standing role as BJP spokesperson, with consistent media engagement, has lent him the acceptability required for a high-visibility opposition leader—a trait Suvendu is often criticised for lacking. His rise, however, comes after years of inner-party marginalization, reportedly due to both electoral surprises and internal resistance. Despite winning the 2014 bypoll in Basirhat South and staying loyal through political highs and lows, Bhattacharya was never fully empowered—possibly due to his independent success unsettling the power structure. His elevation comes amidst the BJP’s acknowledgment of the “Kolkata factor.” After successive non-Kolkata-based leaders like Dilip Ghosh and Sukanta Majumdar, the party now bets on the historical trend where successful state leaders like Jyoti Basu, Didi and Buddhadeb Bhattacharjee all had strong urban roots. Now a Rajya Sabha MP, Bhattacharya has sounded the election bugle stating that this election is Bengal’s final chance to stop brain drain and save the identity of Hindu Bengalis.
