Bengali TV Soaps Witness Shrinking Shelf-Life; Courtesy OTT’s Original Series

At a time when Bengali TV soap operas are paving way for budding actors and actresses, it is also becoming a trend that these are going off air before the end of their contractual run. Gone are those days of mega serials such as Janoni and Janmobhumi longest-run in Doordarshan Bangla during the 90s. Even with the advent of private satellite channels — Subarnolata in Zee Bangla, Sreemoyee in Star Jalsa witnessed a shelf-life of 4-5 years. However, few shows make it past the 100-episode these days, making it difficult for TV networks and producers to break even. Incidentally, as consumption is shifting to OTT platforms, seasoned producers and networks are keen on the new format of ‘TV orginals’ made on a comparatively less budget than that of an episode for a TV serial. In recent times several noted serials such as Balijhor, Ekka Dokka, Guddi from Star Jalsa and Mukut, Icche Putul, Khelna Bari from Zee Bangla have witnessed abrupt endings. Many of these are run by noted producers — Leena Gangopadhyay and Saibal Banerjee owned Magic Moments Motion Pictures, Blues Production by Snehashis Chakraborty, Arka Ganguly of Organic Studios production house. Significantly, Leena is creating for Star Plus, where her popular serial Jol Nupur to be made in Hindi. Chakraborty admitted that the number of successful shows has gone down drastically and hence many are now targeting Hindi channels. His own serial Sarbajaya – helmed by celebrated Bengali actress Debashree Roy was remade in Odiya.