Bengal CPI (M)’s Pathbreaking Move, To Hire Political Analysts And Marketing Professionals

In a bid to rejuvenate its electoral prospects following a string of disappointing results in Bengal, the CPI(M) has turned to professional expertise. The party recently posted a recruitment advertisement on social media, seeking applications for several key positions, including that of political analysts, mass communication writers, graphic designers, and digital marketing executives. CPI(M) State Secretary Mohammad Salim announced the move via Facebook, emphasizing that the party aims to adopt a more professional approach. People have seen CPM Digital for so long, this time CPM will look professional, and this is the beginning, Salim stated, indicating a strategic shift in the party’s functioning. The most notable position advertised is that of political analysts, drawing comparisons to the role played by prominent strategists like Prashant Kishor. However, the party has refrained from officially framing this move as a complete overhaul of its strategy. The decision comes in the wake of the CPI(M)’s dismal performance in the 2024 Lok Sabha elections, where the party failed to secure any seats in Bengal. Despite forming an alliance with Congress, the party was sidelined by the bipolar contest between the Trinamool Congress (TMC) and BJP. Veteran leaders like Adhir Ranjan Chowdhury suffered losses, and only two CPI(M) candidates, including Salim himself, managed to save their deposits. Internal discussions within the party have highlighted the inability to adapt to modern electoral trends and lingering reliance on outdated strategies. By embracing professional inputs, the CPI(M) appears to be gearing up for the 2026 Assembly elections, signaling a departure from its traditional framework.