BCCI To Benefit From ICC’s $ 3 Bn Media Rights Deal With Disney Star

The news in the grapevine is that the Board of Control for Cricket in India (BCCI) is likely to get a humongous increase in its share of revenue from the International Cricket Council (ICC) for the 2024-2027 cycle. All this because Disney Star has reportedly shelled out $ 3 bn for the ICC media rights for India (broadcast & digital) for the four year cycle. The ICC recently sold the UK media rights to Sky Sports for the 2024-2031 cycle. People privy to conversations among the high echelons of the full members in the ICC  say that the BCCI  has been urging the Cricket Boards (in the ICC)  to allot it a  higher share of money because it is the  Indian companies that are sponsoring much of ICC’s international events. Not long ago the ICC — with Shashank Manohar as the independent chairman — changed its financial and governance structure that was a little more considerate towards other full members (other than Australia and England) and the Associate Members. But with the new media rights agreements to be in place from 2024, the BCCI will receive more money from the World body from next year. The higher revenue from the ICC next year could result in higher receipts from the BCCI to its affiliated members which already are said to be receiving around Rs100 crore each year. More the better is the refrain among the BCCI members. And why not!