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New Music Sensation From The South, Anirudh Ravichander
Even as Rajini’s Jailer opening song, Kaavaalaa has set the internet and fans on fire, Anirudh Ravichander, the music director is going places in just 11 years. After his notable success in South films, his very first song Vanda Idam he has created for Shah Rukh Khan’s Jawan, to be released on September 7 in Hindi, Tamil and Telugu is expected to be a rage. The Hindi version of the song is titled “Zinda Banda“, apt for Anirudh whose music is now a rage in Kollywood, Bollywood. His infectious tunes are converted into visual treat videos that titillate and tease the senses. Tamannaah’s Kaavaalaa dance stoked collective frenzy. It helped that Tamanna and her Lust Stories 2 had already broken OTT records. Anirudh known as ‘single haddi’ when he came to films is fast turning into a music director of substance with successive hits. For added measure, this nephew of Rajinikanth is making more news in the industry. Director Shankar who journeyed with AR Rahman for over 20 years has now shifted his loyalty to Anirudh, signed him up for Indian 2.
MKStalin speech
Stalin Woos 30,000 DMK Cadres With 6000 Kg Mutton Biryani
It was a veritable gastronomic extravaganza where 30,000 DMK cadres gorged on mutton biryani and chicken served up in the training camp in Tiruchirappalli, Tamil Nadu. Evidently the BJP‘s meticulous training and planning for elections served as the template for Tamil Nadu chief minister MK Stalin’s motivational thunder and lavish hospitality at this election stump. The alchemy of super delicious biryani and powerful oration was meant to galvanise the booth committee overseers of 15 constituencies. Being the birthplace of the party founder Kalaignar, the stump speech was generously peppered with claims and confidence to catch boosters like “naarpadhum namade, naadum namadhe” (40 seats are ours, the land is ours). He did not miss out on hitting out at the AIADMK for a “sell out of our land to the BJP”. Stalin seems to have imbibed a new josh from his self-perceived status as the originator of the Opposition unity, and is doing everything to rabble rouse and rake in the electorate’s trust. TN Minister KN Nehru said “You must all feel proud that our leader is motivating the entire Opposition to unseat the BJP.” Surely the DMK’s omnibus passenger, the Congress could feel challenged. Stalin has inherited his father’s fluency of wrapping up Dravidam in chaste Tamil oratory. The 2024 general election promises no holds barred fight to oust the north Hindi domination of the BJP with a frontal south emotional Dravidam clarion call.
Rajkannu
Legendary Film Producer Who Launched Mega Stars Like Rajini, Kamal, Sridevi Dies A Pauper
A mere 14 people (that too his relatives) participated in the last rites of legendary film producer SA Rajkannu who was celebrated and feted sky high when 16 Vayadinule produced by him in 1977 under the banner Sri Amman Films was a super hit.  Kamal Haasan as the protagonist, chapani (the village idiot) is now Ulaga Nayakan. The late Sridevi as Mayilu (just 14 then) sizzled and skyrocketed to stardom post that film. And who can forget Rajnikanth’s Parattai, the negative role ruffian who confronts Kamal in this Tamil hit directed by Bharathiraja! The late MR Radha’s daughter, Radhika is even today known as Rail Radhika, a throwback to her debut film Kizhakke Pogum Rail. The multi-faceted artist Bhagyaraj was Rajkannu’s hero in Kanniparuvathile. But all these super marquee names of Kollywood forgot this man who gave them their debuts. Rajkannu spent the fag end of his life in a rented house, and died an unsung producer. His close family were hoping that these celebrities would at least turn up to pay their salaams on his final journey.  However, stars were content to tweet their sorrow. Clearly, filmdom and politics celebrate only success and status. Reminds one of Rajesh Khanna immortal dialogue, “Yeh duniya badi kuthi cheez hai. “

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”