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Rajini Reloaded: Jailer Sets Screen On Fire
Those who predicted another crash landing at the Box Office for superstar Rajini are now silently swallowing their dire forecast as Jailer has reportedly crossed the Rs 300 crore mark worldwide box office in the first five days of its release. Trade circles are predicting that it could overtake Kamal’s Vikram and Vijay’s Beast. Reportedly, Rajini has already worshipped at Badrinath temple — his Himalayan escape — a routine so familiar to him on the release of a new film. After the lukewarm response to his Darbar and Annathe, he must have vowed to make a serious course correction and reclaim his place as the superstar in the filmy firmament. What a course correction it turned out to be! SUN Pictures’ strategy of signing on brand each from Bollywood (Jackie Shroff), Mollywood (Mohanlal ) and Shiv Rajkumar from  Karnataka ensured that the legion of fans  from each region would watch Jailer for their chosen icon. Anirudh and his peppy music made magic out of Kaavallaa, a track that Tamannaah ensured would leave the audience gasping; an overdose of violence to elicit a cathartic release of anger and angst and a family-centered story where revenge overcomes all else. And not to forget the promo blitz and pre-release publicity barrage that super-hyped the star Rajini’s dialogue, “inimey pechu ille, veechu thaan” (no more talk, just hack). Love him or hate him, but you cannot ignore Thalaiva.
Annamalai padyatra
DMK Mocks Annamalai’s Padyatra After He Rushes To Delhi Midway
Just nine days into his much hyped Tamil Nadu padayatra from Rameswaram, BJP leader K Annamalai was summoned urgently to Delhi by party president JP Nadda. The DMK has been watching Annamalai’s yatra with some apprehension as the crowds buzzing around were significant. Old women hugged him, kids brought for show time, women complaining of inflation, gas cylinder prices and tomatoes squelching home budgets. From Gandhi’s Dandi March to Annamalai’s ‘En Mann, En Makkal’, such yatras have unfailingly drawn crowds for that curiosity factor. Any wonder that DMK chortled, “Pada Yatra is now Padi Yatra“(a half yatra in Tamil) as the protagonist had to rush to hear his master’s voice. BJP cadres are offering any number of reasons for the sudden summons from Delhi. Meanwhile, BJP’s alliance partner AIADMK’s Edapaddi K Palaniswami (EPS) has suddenly found his lost self-confidence after Modi gave him spotlight importance in Delhi. This has emboldened him to announce a protest march challenging DMK about the denial of Cauvery waters to save TN delta kuruvai crops. This may put Stalin on the back foot. What if EPS walks away with the kudos and bargaining power? It’s well known that Annamalai has a prickly equation with EPS. Maybe the BJP top brass want him to mend fences with EPS?
SRK anirudh
New Music Sensation From The South, Anirudh Ravichander
Even as Rajini’s Jailer opening song, Kaavaalaa has set the internet and fans on fire, Anirudh Ravichander, the music director is going places in just 11 years. After his notable success in South films, his very first song Vanda Idam he has created for Shah Rukh Khan’s Jawan, to be released on September 7 in Hindi, Tamil and Telugu is expected to be a rage. The Hindi version of the song is titled “Zinda Banda“, apt for Anirudh whose music is now a rage in Kollywood, Bollywood. His infectious tunes are converted into visual treat videos that titillate and tease the senses. Tamannaah’s Kaavaalaa dance stoked collective frenzy. It helped that Tamanna and her Lust Stories 2 had already broken OTT records. Anirudh known as ‘single haddi’ when he came to films is fast turning into a music director of substance with successive hits. For added measure, this nephew of Rajinikanth is making more news in the industry. Director Shankar who journeyed with AR Rahman for over 20 years has now shifted his loyalty to Anirudh, signed him up for Indian 2.
MKStalin speech
Stalin Woos 30,000 DMK Cadres With 6000 Kg Mutton Biryani
It was a veritable gastronomic extravaganza where 30,000 DMK cadres gorged on mutton biryani and chicken served up in the training camp in Tiruchirappalli, Tamil Nadu. Evidently the BJP‘s meticulous training and planning for elections served as the template for Tamil Nadu chief minister MK Stalin’s motivational thunder and lavish hospitality at this election stump. The alchemy of super delicious biryani and powerful oration was meant to galvanise the booth committee overseers of 15 constituencies. Being the birthplace of the party founder Kalaignar, the stump speech was generously peppered with claims and confidence to catch boosters like “naarpadhum namade, naadum namadhe” (40 seats are ours, the land is ours). He did not miss out on hitting out at the AIADMK for a “sell out of our land to the BJP”. Stalin seems to have imbibed a new josh from his self-perceived status as the originator of the Opposition unity, and is doing everything to rabble rouse and rake in the electorate’s trust. TN Minister KN Nehru said “You must all feel proud that our leader is motivating the entire Opposition to unseat the BJP.” Surely the DMK’s omnibus passenger, the Congress could feel challenged. Stalin has inherited his father’s fluency of wrapping up Dravidam in chaste Tamil oratory. The 2024 general election promises no holds barred fight to oust the north Hindi domination of the BJP with a frontal south emotional Dravidam clarion call.
Rajkannu
Legendary Film Producer Who Launched Mega Stars Like Rajini, Kamal, Sridevi Dies A Pauper
A mere 14 people (that too his relatives) participated in the last rites of legendary film producer SA Rajkannu who was celebrated and feted sky high when 16 Vayadinule produced by him in 1977 under the banner Sri Amman Films was a super hit.  Kamal Haasan as the protagonist, chapani (the village idiot) is now Ulaga Nayakan. The late Sridevi as Mayilu (just 14 then) sizzled and skyrocketed to stardom post that film. And who can forget Rajnikanth’s Parattai, the negative role ruffian who confronts Kamal in this Tamil hit directed by Bharathiraja! The late MR Radha’s daughter, Radhika is even today known as Rail Radhika, a throwback to her debut film Kizhakke Pogum Rail. The multi-faceted artist Bhagyaraj was Rajkannu’s hero in Kanniparuvathile. But all these super marquee names of Kollywood forgot this man who gave them their debuts. Rajkannu spent the fag end of his life in a rented house, and died an unsung producer. His close family were hoping that these celebrities would at least turn up to pay their salaams on his final journey.  However, stars were content to tweet their sorrow. Clearly, filmdom and politics celebrate only success and status. Reminds one of Rajesh Khanna immortal dialogue, “Yeh duniya badi kuthi cheez hai. “

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.