The BJP’s much-publicised Parivartan Yatra in West Bengal will be flagged off on March 1 by the Union Home Minister Amit Shah from Raidighi in South Bengal, a stronghold of the ruling TMC. The two-day mobilisation –March 1—2 — will span nine of the BJP’s 10 organisational divisions in the state. The Kolkata Metropolitan division has been excluded, as it is tasked with organising the party’s concluding Brigade rally. The decision to have Shah launch the yatra from Raidighi is politically significant. The area falls within South 24 Parganas, a district that has stood firmly behind TMC supremo Mamata Banerjee since 2008 — even before she came to power in 2011. In the 2008 panchayat polls, the TMC wrested the South 24 Parganas Zilla Parishad from the Left Front. In the last Assembly elections, the party won 30 of the district’s 31 seats; only Bhangar went to the ISF. Raidighi is under the Mathurapur Lok Sabha constituency, while TMC national general secretary Abhishek Banerjee represents neighbouring Diamond Harbour in Parliament. Joining this yatra will be eight central leaders and nationally prominent BJP faces marking an unprecedented concentration of the party’s top leadership in West Bengal. The two-day event will be attended by Union ministers like Rajnath Singh, Shivraj Singh Chauhan, Jagat Prakash Nadda, Dharmendra Pradhan, Annapurna Devi including Maharashtra CM Devendra Fadnavis. Newly elected BJP national president Nitin Nabin will be present on both days. Five years after its high-profile “joining fairs” ahead of the 2021 polls, the BJP is avoiding mass inductions. Instead, it is banking on a concentrated show of organisational strength to signal its intent to breach what the ruling party calls its most impregnable fortress.

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