Are Cute And Quirky Malayalam Movies New Flavour Of Entertainment?

The just released Malayalam comedy movie Guruvayoor Ambala Nadayil’ has raked in Rs 50 crore in one week and Rs 85 crore in just 18 days. Of this, it raked Rs 43 crore in Kerala alone. A big percentage of Kerala’s population of nearly 3.46 crore work in the Middle East. For them a movie with Mammootty, Mohanlal and Prithviraj Sukumaran is the best treat. The Kerala film industry has done very well albeit with dramatic transformation from “art film, realism and simplistic presentation” Malayalam movies have emerged as entertainment winners. Simultaneously, stars too have hit the sweet spot of success. Prithiviraj Sukumaran, almost super star, producer, script writer and even singer is at the peak of success. In Guruvayoor Ambala Nadayil’ as a comic lead which is a totally divergent role from his recent cult classic Aadujeevitham that garnered Rs 160 crore. Prithvi fans are on a high, but the star himself is careful not to make ripples in the star ecosystem where Mammootty and Mohanlal reign supreme.  Prithviraj fell in love with the famed BBC journalist Supriya Menon Aren Mumbai and married her. The couple run a very profitable partnership. Not that he has no challenges in his starscape…Fahad Fasil, Joju George and others are fast catching up. The recent mega hit Manjummel Boys, Falimy (a quirky spell), Padmini and Bro Daddy succeeded though the prevailing crime and police films that dominated for quite some time. OTT has brought realism to the home viewer. Malayalam cinema is the new flavour of entertainment.