Apeejay Group Sells Off Their UK Tea Business

Apeejay Surrendra Group have sold off their interest in the UK-based Typhoo Tea to London based private equity firm, Zetland Capital. Post sell off, the PE firm led by dealmaker Ahmed Hamdani, has become the majority shareholder of Merseyside, the Liverpool-based company which has been battling heavy losses over the past few years. As per the agreement, the licence to sell teas under the Typhoo brand in India will remain with the Apeejay Group for the time being. The Kolkata-based Pauls, with interests in real estate, hotels, shipping, tea plantations and logistics, had bought the 120-year-old UK-based Typhoo Tea from Premier Foods for £80 million in 2005. The Pauls launched Typhoo packet teas and herbal infusions in India in 2008, building on its famed British legacy. Typhoo Tea’s troubles began after its strategy to ramp up sales at its private label business floundered badly. The prolonged uncertainty over Brexit also hurt badly. The Pauls decided to exit Typhoo Tea because the British venture was bleeding and needed huge cash infusions. Founded by John Sumner Junior in 1903, Typhoo Tea was the first to sell ready-packaged and also the first to launch a green tea blend in the UK. Typhoo’s brand portfolio includes: Glengettie, Melrose’s, instant tea Lift, organic Heath & Heather, and speciality tea Ridgways of Londo