Ajit Pawar’s Pink Strategy To Regain Party Foothold

If you meet Maharashtra deputy chief minister Ajit Pawar next time and find him wearing a pink jacket, don’t be surprised. The NCP leader has started donning pink following the advice of his strategist Naresh Arora, of DesigneBoxed Creatives. After suffering grievously in the Lok Sabha election, Ajit changed his campaign advisor and roped in Arora. Soon afterwards, he held a meeting of his followers and made it clear that those wishing to switch over to uncle Sharad Pawar were welcome to leave. Now he has decided to rebuild his party from the grassroots level. Significantly, he made this declaration in Baramati, stronghold of the Pawar clan because there are consistent media reports that many of his followers are on the verge of rejoining Sharad Pawar, a few did. One aspect of the overall invigorating preparation is to build his own image. Accordingly, besides displaying pink, Ajit has also started displaying the NCP badge on his chest. Henceforth, pink will be seen conspicuously in NCP(Ajit) functions, it seems. However, the party flag and election symbol will remain unchanged, it has been made clear. Ajit has started touring the state. While propagating the Mahayuti agenda, he will assess the mood of the NCP rank and file in view of thorny saffron criticism that the BJP was hit hard in Maharashtra in the LS polls on account of its handshake with Ajit. His planning will be based on the feedback.