Kerala’s capital city of Trivandrum is not quite a place of shopping frenzy like Mumbai, Bengaluru or Delhi. But Yusuf Ali’s Lulu Mall has done the impossible by introducing a midnight shopping concept in Trivandrum. What started on a trial basis has ended in a resounding success. The Mall owners have now promised to conduct the night shopping spree on a frequent basis. Huge crowds started milling around the Mall hours before the official opening at 11.59 pm (July 6). The roads nearby were chock-a- block and so were the parking bays. “Our intention to encourage midnight shopping was to offer a new and peaceful shopping experience,” said Joy Shadanandan, Regional Director, Lulu Group. To ensure the success of midnight shopping, there were many firsts like 50% discount on all purchases, a pink parking area exclusively for women customers. The security was upped with more personnel in mufti to ensure women safety at night. The Kerala Government also helped in with more policing and traffic management. Special bus services were introduced by the public transport provider, KSRTC. Lulu Mall in Trivandrum has crossed the one-crore-footfall mark since its opening in December 2021. With the success of the night shopping the erstwhile Travancore Kingdom could well attain the tag of “a City which never sleeps”.