With several of his films bombing at the box office in quick succession the producers of Akshay Kumar’s next film Cuttputli are thinking of streaming it on the OTT platform. Akshay who has over Rs 1000 crore riding on him has had maximum releases and flops in the last two years. Even his latest release Raksha Bandhan was a super flop. Earlier, it was Samrat Prithviraj and Bachchhan Paandey. Atrangi Re was streamed on OTT platform but that too met with similar fate as it was also panned by the critics and all. While his producers are still in shock and trying to recover their investments, the actor has moved on signing up for more films. He is not affected as charges acting fees not percentage of profits. Today, Akshay has around seven films on hand. He is shooting for Selfie with Emran Hashmi and Ram Setu. He has to start shooting for Capsule Gill, Start Up, OMG 2, Khel Khel Mein, and Sajid Nadiadwala’s movie. In a politically sensitive environment where social media has become a powerful tool, jittery producers, seeing the fate of Aamir Khan’s Laal Singh Chadda, are wondering how to fight this boycott battle and recoup their investments. Looks like the producers will have to rethink content and choose stars who are politically neutral.
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