Munjal’s Foot Is In Europe’s Door, 150 Mn Pound Invested In UK E-Bike Plant

Pankaj Munjal of Hero Cycle’s fame has ambitiously big plans to strengthen the company’s presence in overseas markets, particularly across Europe. His company Insync Bikes Ltd has geared up to manufacture top end e-bikes at Trafford in the United Kingdom. Munjal, who visited UK to unveil his plans, told shortpost.in, “Manchester has given us more than what we had expected or planned.’’ The immediate future plan involves development as part of the budgeted £150m group-wide investment. His Manchester-based Global Design Centre has innovated an e-bike with artificial Intelligence functions that will incorporate advanced technologies such as Google services integration and introduce anti-theft systems and advanced telematics. Approximately 300 e-bikes will be manufactured every month at Trafford and priced at £3000 per piece. These e-bikes are expected to hit the road by August-September of 2022. The company received an award for being a Fast Track Indian company in the UK from among 900 companies surveyed by Grant Thornton in its India Meets Britain tracker report. Despite difficult conditions in the UK and Europe, Insync Bikes ranked 7^th on the growth rate parameter. If the Indian experience is an indication, it will be among the top four players, sooner than later