Malavika Hegde Brews A Business Smart Coffee That Pays, Earns Employees’ Faith To Turnaround Café Coffee Day

CEO of popular retail chain Café Coffee Day (CCD), Malavika Hegde is in the news for smartly turning around the company after the tragic demise of her husband VG Siddharth in July 2019.  Within three years she pared down the business debt, that stood at a whopping Rs 7200 crore to Rs 1731 crore.  So, how did she succeed?  A top source in the conglomerate’s logistics arm says, “I don’t understand why this question is being asked. Even an Ambani or an Adani, with all the cascading cash flow revenues would find it difficult to pay off such a daunting sum. Something all should know; this gutsy lady didn’t even ask for a haircut. Just conveyed that every rupee would be paid off. She has brought the debt down to 1730 crores (which is nothing short of) a miracle.” Sensible strategies were introduced to monetise non-core businesses, business plans remodelled, tighter integration of fiscal strategy and, above all, the goodwill of the workforce who believed Malavika would pull it off. The daughter of former Karnataka Chief Minister SM Krishna, married into a well-heeled family of plantation owners, Malavika has proved yet again that women are more than capable to correct tail spins, just as efficiently as they manage their families. No doubts there at all.