An all males association in Andra Pradesh has petitioned a court to ban an item song-and-dance in the just released trilingual movie, Pushpa. This is a first in India’s male dominated misogynistic society. Samantha, who recently divorced, openly flaunts her assets, and dances to a raunchy rap song crooned by Andrea with lyrics by Vivekh. The gist of the in-your-face song: “When the lights are off, who cares if the catch is skinny, winny, winsome, wholesome or just plain?” The song has turned on a macho challenge (read bristled some male egos). Samantha is rumoured to have earned Rs 1.5 crore for the item song and returned good value for money, her attire and gyrating causing temperatures to sky rocket. Yes, Samantha ki jawani will jingle cash registers for the movie at the box office. Sentimental Rajesh Khanna said it right famously, “Pushpa I hate tears!” Producers of Pushpa are laughing all the way to the bank. An estimated million people saw the gyrating dance and have already drooled. What is the sought ban set to achieve? Surely more clicks of the mouse.