Wooing Women Voters In Bengal: Its BJP’s Labharthi Sampark Vs Didi’s Lakshmir Bhandar

In a strategic move to turf out West Bengal chief minister Mamata Banerjee in the upcoming Assembly poll, the BJP is focussing on her stronghold – women voters. Didi’s Lakshmir Bhandar scheme has proved to be very popular. As a counter to that the BJP has launched Labharthi Sampark Abhiyan scheme which promises to top Didi’s scheme which is currently paying Rs 1,500– Rs 1,700 per month to Rs 3,000 if voted to power. Complementing this, Union Home Minister Amit Shah announced a separate Rs 5,700-crore special fund dedicated to women’s safety, education, skill development, and self-help groups. BJP manifesto committee members emphasize that this fund is an additional empowerment initiative distinct from the monthly cash transfers. To popularise its Labharthi Sampark Abhiyan, BJP has embarked on a massive door-to-door campaign targeting approximately 64 lakh families, or nearly 2 crore voters. Under this strategy, a dedicated committee and district-level teams have appointed a Labharthi Sampark Pramukh at 1,060 booths. Workers are instructed to show that while Lakshmir Bhandar provides roughly Rs 60,000 over five years, central schemes like the Pradhan Mantri Awas Yojana, Ujjwala LPG connections, and PM-Kisan provide benefits worth up to Rs 4 lakh per family over the same period. The BJP’s internal data highlights a significant reach, noting that 82 lakh families in Bengal have received central benefits, including 18 lakh minority and 64 lakh Hindu households. Within the Hindu demographic, 42 lakh families have accessed at least three schemes, while 35 lakh families have benefited from five. By focusing on direct individual benefits—such as housing, toilets, and piped water—and excluding general infrastructure like roads, the party aims to prove its efficacy. BJP leaders are betting that this “beneficiary-first” model will finally yield a breakthrough in West Bengal.