Is T Sathishkumar Emerging As South India’s Verghese Kurien?

T Sathishkumar started as a simple Dhoodwala in Erode. Expanded to procuring 8 lakh litres from 70,000 farmers …a business he could sustain for long, as India had reached top spot as the world’s top milk producer, powered by the White Revolution and Verghese Kurien’s panavision dream for Anand and Amul. Today, Milky Mist Dairy (MMD) procures milk from 20 districts of TN and has every derivative product from milk – paneer, cheese, curd, flavoured yogurt, milk shakes, ghee, butter, payasam and shrikhand. MMD’s mozzarella cheese making plant is the biggest in the country, boasting a robotic line of production and crucial in the supply chain of the fast food industry. MMD’s paneer is a marketer’s dream journey…a few years back, paneer was not so popular in South cuisine. Now Milky Mist has won aggressively challenging Amul, Mother Dairy, Nandini, Gowardhan and some regional brands. Before the advent of Milky Mist, AAVIN TN’s flagship dairy brand had kept much of the market in its grip. The way retailers were coaxed to stock Milky Mist paneer is a case study for business schools. The same business spirit of adventurous strategy is now evident in the introduction of Milky Mist SKYR, a protein-led traditional Icelandic recipe that wants to lead the fitness market with a unique protein product …easy to consume straight out of the cup to those in search of muscle and strength. All these are reflected in its impressive financials. It has grown from Rs 1,015 crore in FY22 to Rs 1,437 crore in FY23 to Rs 2,349 crore in FY25. Now, the company is getting ready for an IPO at an expected valuation of Rs 20,000 crore