West Bengal chief minister Mamata Banerjee has once again turned Durga Puja into a campaign arena and cultural outreach, leaving Opposition parties scrambling to match her scale. While the BJP views the festival as a potential political weapon, Mamata has neutralised it, ensuring the celebrations remain firmly under her influence. Over the past seven years, the number of Puja committees spanning Kolkata and remote districts has grown from 28,000 to 45,000. Likewise, the financial support during the same period has also scaled up from Rs 10,000 to Rs 110,000 this year alongside electricity bill waivers. In effect, Mamata expanded her reach from Cooch Behar to Kakdwip as chief patron of the festivities. During the Left Front era, the CPI(M) maintained organisational control in several spheres but deliberately kept a distance from Puja. Leaders like late Subhash Chakraborty occasionally engaged, but the party never made the festival a political stage. This allowed Mamata, post-2011, to steadily enlarge her presence, transforming Puja inaugurations into high-visibility public relations opportunities. Even Opposition leaders like BJP’s Suvendu Adhikari seldom attended Puja inaugurations in Kolkata or districts, leaving the party largely absent from major events. Apart from Sajol Ghosh in Kolkata, BJP has no significant foothold. Initially questioned in courts, these grants have been strategically tied to Bengali cultural identity, intertwining Durga Puja with heritage and pride recognized by UNESCO, effectively transforming the festival into both a cultural and political instrument. Didi has also expanded the Puja arena not only through grants but the puja idol immersion carnival inspired by Brazil’s Rio de Janeiro, now institutionalised and set for Red Road on October 5.
