Halal Township Ad In Maharashtra Triggers Fierce Protests

An advertisement about a proposed real estate project in Neral in Raigad district of Maharashtra has triggered a fierce debate with its critics calling it “a Halal Township.” After a controversy snowballed, the builder has taken down the ad. Saying that it was planned to be developed around 100 km from Mumbai, the ad has invited various political and legal lashings. The controversy erupted after the promotional advertisement described it as a “Halal Lifestyle Township.” The audio-visual campaign features a hijab-clad woman. The project will provide an environment for like-minded families, with prayer spaces, community gatherings and a safe atmosphere for children, the developer has promised. However, there are adverse murmurs from within the Muslim community, too. For instance, All India Muslim Jamaat National President Maulana Shahabuddin Razvi Barelvi has criticised the use of the word ‘Halal’ in the project and said that it was an attempt to “spread hatred” in society. By using such a name, an attempt is being made to send out a particular kind of message, and that the builders and people involved in this are not working to unite society, rather to spread hatred and create division, he complained. The video was first shared by Priyank Kanoongo, former chairperson of the National Commission for Protection of Child Rights (NCPCR). The Maharashtra government has been issued a notice over the matter, he has said.