Guess who played a very active role in the recently signed Free Trade Agreement between India and the UK? Param Shah, Group Head — Strategic Communications & Government Relations Arvind Ltd. Shah who has Ph D in management had joined the Ahmedabad-based company some time ago. The reason he could significantly contribute to the FTA is because of his earlier role as director at FICCI UK and Europe. Shah, under the guidance and leadership of Baroness Parashar, submitted the memorandum, and it has been meaningfully incorporated into the final India-UK Comprehensive Economic & Trade Agreement (CETA) that marks a historic leap in the bilateral partnership. It may be mentioned that final CETA eliminates tariffs on 99% of Indian exports, directly supporting value-added manufacturing. Before FICCI UK, he was Head, Gujarat State Council, FICCI from 2009 till 2017, followed by his UK stint. Recognising his immense industry knowledge and networking edge, Arvind’s vice chairman Kulin Lalbhai created this role to woo him back to India from the UK. Shah is expected to look after all seven group companies. Insiders say this is a role that involves both Global and India-related work of the companies. Before Shah entered the scene, Lalbhai used to handle this portfolio. Shah’s will also help the Group’s non-business entities, including Ahmedabad University, CEPT University, Ahmedabad Education Society, and ATIRA’s Government and Corporate Affairs related matters.
