Kollywood Finds Its Mojo With Small Budget Film

Right on the heels of Ayothi and Tourist Family, Tamil audiences who have turned picky and particular about strong story lines and sinewy scripts are about to be treated to another cute film about the obstacles in acquiring a 3 BHK flat. R Sarath Kumar and his wife, a struggling middle class couple, want to realise their dream to own a house. Nothing monumental you may say but what they encounter as problems nearly scorches their aspiration. Was it just a coincidence or planned that the Saturday, June 28 the Chennai editions of Times Of India and The Hindu were peppered with housing projects ads. The Chennai real estate market is often called a surplus housing realty market. Yet modest budget aspirers are left out of this aspiration circle …cost and EMI speed bumps. Suddenly, a video of a 27-year old Sarath Kumar film, Sooryavamsam surfaced to draw the attention of netizens. The film, a blockbuster story and its hard-hitting dialogues, is still remembered and talked about. This particular hook video had a compelling Sarat telling his wife Devyani in chaste Tamil, “Enra kudumbathil elleraum vandachu, photo edunga”.(all my family members are here, take the photo) A tentative Devyani soulfully asking “Chinraasu”, referring to her estranged son waiting in the wings to reconcile with his dad. In this promo video, Siddharth is shown as the lonely one, hopefully, waiting in a corner. A powerful idiom for yet another father-son feud, with a helpless mother wanting to bring them close. This innovative promo for 3 BHK has already whetted audience expectations …small budget films, with identifiable story lines, that leave a strong emotional impact.