A few weeks back, Tamil star Jyotika took her public role seriously and advised her adoring fans, “Why put money in temple Hundis. Instead, use that for buying books and helping poor students”. But if this statement is made onstage in Thanjavur, with a big temple looming over you like a colossus, worshippers are bound to react. Netizens came down heavily on her. The family, including father -in-law, veteran actor Sivakumar have been in the crossfire of late for their alleged atheist stance. Looks like Karma, according to believers, was just waiting to bring her down. After much hype and hoopla, husband Suriya’s movie Kanguva, made with Rs 350 crore released to negative publicity, barely squeaking through Rs 120 crore revenue. Jyotika and Suriya, were left devastated with this box office disaster to their home production. No wonder, every podcast and filmi news picked up the trail of Suriya and Jyotika last week, as they visited four big temples in seven days. Why the sudden change to religion? Some wags say that an astrologer advised them to seek redemption for their “anti-God” views. Kanguva’s failure was the divine wages of sin. At Tirupathi, Jyotika happily posed for pictures with the hoi polloi. It was the couple’s puja for Suriya’s 45th film at Pollachi Masani Amman temple that went viral. In a society that is driven by the alchemy of religion and politics, even cinema has to heed the environment. Megabucks drive art, and art is driven by public sentiments.