Now, Celebrity Weddings Shot As Films For Eager Audience

December 4th is a red letter day for the Hyderabadi glitterati. Nag Chaitanya and Shobhita Dhulipala are to solemnise their marriage at a lavish ceremony to be held at the Annapoorna Studios, the Akkineni family’s heritage studio named after the late Akkineni Nageswara Rao’s wife. Sentiment, scale, spend and super social event to mark this second wedding of 38-year old Nag Chaitanya, divorced from Samantha Ruth Prabhu in 2021. The talk is that 32-year old Shobitha has been gifted specially woven Kanjivaram saree and choli in gold lace and stunning jewellery befitting the Akkineni family. The ceremony is to run over 8 hours. The big buzz is that this gala event’s filming and exhibition rights have been sold to Netflix for Rs 50 crore! Rings a bell? Nayanthara and Vignesh Sivan’s wedding event and its OTT telecast. Even as the camera greedily laps up the stunning costumes and staggering jewellery on display, the long line of filmi invitees waiting to pose in their boast worthy bling are on view. And OTT streamers have their own original edited content. And the families earn back the money spent on the weddings. Business Schools have yet to teach this ROI. The only troubling thought …after all this, why are divorces taking place so often? Even as Nag Chaitanya and Shobitha Dhulipala soon to be streamed wedding events are making news, Dhanush and Aishwarya Rajinikanth are given the family court’s verdict. Divorced.