Chitale Bandhu Chalks Up Rs 260 Crore Expansion Plan, To Launch Ready-To-Eat Meal Soon

 
The Pune-based Chitale Bandhu Mithaiwale has chalked up ambitious expansion plans involving an outlay of Rs 260 crore. The third generation Chitale Bandhu is known for making namkeen (especially bhakarwadi) and sweets that Maharashtrians world over swear by. The new thinking among the management is to focus more on  sweets and savoury business even if it means competing with the group’s flagship dairy business which has a turnover of Rs 1200 crore. Indraneel Chitale, managing partner, who is spearheading the expansion drive is extremely confident of his gameplan. His confidence stems from the success of the recently launched BingeBar. Here, the strategy was to make quality Chitale products affordable and available to those at the bottom of the pyramid. For instance, average Chitale products are priced around Rs 100 while Bingebar is priced at Rs 10; it will also be available at the groceries and corner shops. This is on-the-go namkeens with the convenience of no spillage or container requirements. Having tested the market, and to feed this rising demand the company is expanding its Ranje plant spread over 17-acre located close to Pune. The current output of the plant which is 30 bars/minute will be raised to 1,000 bars/minute. Besides, Chitale’s are geared up to launch Ready-To-Eat Meals by the end 2024.